Analytics

Optimize the effectiveness of your campaigns, more effectively reach your audience, and drive results with our powerful reporting and analytics dashboard. KIT provides powerful integrated capabilities as well as integration with third party analytics platforms.

    • Integrated Analytics

    • Access in-depth performance metrics and visualizations for accounts and sub-accounts. Get extensive reporting on show views, player activity and ranking; track user engagement across domains and unique viewers by device, social platform and geography; analyze advertising activity including ad impressions and clicks by number and type; see metrics for users such as total number by day and for a selected date range.

    • Views/Streams

    • Measure how effective your videos really are by the number of views and streams started.

    • Uniques

    • Track how many unique visitors are watching your videos for specified time periods.

    • Syndication

    • See where you’re driving the most traffic – YouTube, iTunes, RSS feed, or other distribution channel.

    • Devices

    • Ensure your videos are in the right format for computers and all connected device formats based on where your videos are being accessed.

    • Geography

    • See where your audience is located so that you can localize your content for cultures and time zones.

    • Social Engagement

    • Measure activity across your social platform pages such as Facebook and Twitter.

    • Third Party Analytics Integration

    • Integrate our data points into third party analytics packages such as Google Analytics and Omniture to keep track of multiple levels of analytics on a familiar dashboard.